by Abby Henson | 5 Dec, 2017 | Blog, Press & News
The festive period is a bustling time of year for hospitality businesses. Within it lies an opportunity to impress your customers and boost your sales. Providing customers with exceptional service during December is a sure-fire way to drive repeat custom during the following months. Here’s our advice on how to make this Christmas a roaring success.
By this stage, plans for the festive period will already be in place. With seasonal staff recruited, menus written, and bookings taken, operators must now consider how to implement their strategy as effectively as possible. Doing so will ensure sales opportunities are maximised, and customers are provided with excellent service.
Push Premium Products
Christmas and New Year’s celebrations provide the perfect opportunity to upsell premium products. With customers looking to indulge or celebrate in style, it is important to ensure your staff are pushing premium items such as champagne on arrival and top-shelf spirits after dinner.
In an increasingly health-conscious society, many customers will be looking for exciting soft drinks over the festive period. Findings from soft-drink producer Britvic showed 45% of consumers are set to buy more soft drinks during the festive season. A total of 37% also plan to spend more on soft drinks at Christmas than in previous years. You should ensure to accommodate for these guests, and premiumisation of soft drinks is a good way to do so. A premium offering of soft drinks will ensure that teetotallers, designated drivers, and people conscious of work the following day still feel as if they are treating themselves for a special occasion. Soft drinks are also typically high margin items, so now is a perfect time to spruce up your offer.
Communicate with your Staff
Alterations to rotas are inevitable during busy periods such as these. It is therefore important to communicate clearly with your staff, and keep them informed of any changes to their schedules. Increased demand during December means managers will need to delegate well and make staff aware of their additional workload and responsibilities. Regularly restocking fridges, wiping tables, and refilling ice buckets will lead to smooth service, and consequently enhance your customers’ experience. It is also important to recognise and praise staff for their extra effort during what can be an exhausting month. Thanking your staff for their hard work and treating them to an occasional drink after busy shifts will go a long way to keep morale high.
S4Labour issues notifications to alert staff to changes in the rota. Our HR Module also provides team members with access to an employee portal, allowing them to request holidays, and manage their own details thereby saving admin time. Find out more about the HR Module here.
Communicate with your Customers
For many venues, communication with customers will already have taken place when taking bookings and pre-orders. Where possible, pre-ordering of food and even drinks is a great way to ensure your business gets stock levels right over the festive period. Advocating pre-ordering will also help the kitchen know what’s coming and prepare accordingly. The information taken from pre-orders should also be used to consider stock levels of sundry items such as candles, napkins and tablecloths. Pre-ordering will improve the efficiency of your front of house staff – with orders already taken, staff have more time available to help in other areas and upsell products. Encouraging pre-ordering will allow you to deliver volume effectively and provide better service.
Applying a minimum spend is a good way to guarantee you get value for your venue space, in a period where it is at a premium. Minimum spend requirements should be clearly communicated with customers prior to their booking to ensure there are no surprises during their visit. Communicating with your customers prior to events will lead to a smoother service and happier guests.
Capacity Engineering
Many venues will undergo a dramatic transformation during December. Using the available space wisely can be a great way to maximise sales. Ensuring you have enough tables and rearranging these to meet demand is one way of accommodating more bookings. You should also consider how you split your site by bookings. This, of course, depends on the nature of the venue – how do you give people private areas? How many tables do you have available, and how frequently do you turn them?
Consider your Trading Hours
Extending the trading hours of your business can allow you to capitalise on increased sales opportunities over the festive period, with customers wishing to continue seasonal celebrations late into the night. Arrangements for staff to work outside of normal trading hours will need to be made, and any council applications to extend licencing hours should be submitted in advance of key dates.
The festive period is an excellent opportunity for hospitality businesses to enhance their reputation with customers and generate repeat custom in the following weeks and months.
S4Labour helps users schedule the optimal number of staff during busy periods. This allows its users to take advantage of increased sales opportunities, whilst maintaining high standards of service and driving repeat business. Click here to find out more about the benefits of S4Labour.
by Abby Henson | 1 Dec, 2017 | Blog, Press & News
We often hear from S4Labour users who wish to reset their password, either because they wish to change it or because they cannot remember the original.
Resetting a password is a quick and simple process which can be done by following the process below:
Step One
On the S4Labour login page input your email address into the Username field, and click the blue Forgot Password link.
Step Two
Clicking the ‘Forgot Password’ link in Step One will trigger an automatic email to be sent to your inbox. This email will contain a link and an eight-digit security code. Click on the link in the email.
Step Three
Clicking the link in Step Two will take you to a new page, which will prompt you to enter the security key and your new password, before clicking the “RESET Password” button.
Following the above steps will allow you to log into S4Labour using your new password.
If you have any further queries, please contact our support desk by emailing s4labour@cattonhospitality.com or calling 01295267400.
by Abby Henson | 14 Nov, 2017 | Blog, Press & News
December is a blessing for hospitality. Bookended by autumn’s dwindling trade and a cold, baron January, the “festive season” represents a sparkling opportunity.
Increased footfall and a party atmosphere mean a revenue-boost is all but guaranteed. The best operators will exploit this further, both by maximising immediate profitability and using December to promote the long-term health of their business. Here are our top tips to do just that.
Special occasions warrant exceptional service
Special Experiences Drive Repeat Custom
Christmas brings countless new people to pubs, restaurants, and other hospitality sites. The goal is to convert these seldom-seen seasonals into year-round regulators. Delivering exceptional service is key to this, so adequate staffing is integral.
Rotas should always be written with sales forecasts in mind, but with large, profitable party bookings likely, this is particularly apposite in December. Enough staff should be working to provide guests with truly memorable experiences that will keep them returning long after the decorations are stashed in the attic.
Maximise Spend Per Head
Jovial, festive customers are more willing to treat themselves. Premium drinks upgrades, extra desserts, and mince pies with coffees are all common indulgences that yield high gross profits. Upselling these items is a simple way to lift spend per head, but failure to do so represents a big missed opportunity. Table checks and upselling are common casualties when team members feel stressed, so a little additional initial outlay on staffing can bring great rewards, delivering as much as a tenfold return on investment.
If you are taking bookings for large parties, an effective way of increasing spend per head with minimal labour requirement is agreeing the sale of bottles of wine for the table ahead of time. Wine typically sees one of the highest margins of any product, and having bottles on the table will reduce the need for staff to fetch drinks to the table, allowing them to focus on upselling in other areas.
Festive menus are often preparation-heavy
Stagger Start & End Times
A large Christmas booking will justify having additional team members on shift, but if you know the party will only be on site from seven till ten, there’s little point having everybody working from five to midnight. Staggering start and end times will reduce unnecessary labour spend, keep staff feeling fresh, and promote flexibility of working hours. This is best scheduling practice that can be applied all year round. On a cautionary note, festive menus are often preparation-intensive – be sure to bring your kitchen staff in early enough to be fully ready to serve when bookings arrive.
Around Christmas it’s always a good idea to check your licensing hours and apply for extensions if necessary, as the late drinking trade can be very profitable. Staggering start times will make team members more receptive to a later than usual finish.
Consider Your Team’s Composition
To maximise December’s potential, it is a good idea to spend some time considering the composition of your team, both in terms of the different areas of your business, and employees’ contract types. Christmas menus may bring unfamiliar items, as well as a need for quickfire service, so it’s important to make sure you have enough manpower and expertise in the kitchen to cope.
The month of December is also likely to be see busy shifts seven days a week. If your team largely comprises part-time employees, who are only able to take on a couple of shifts a week, hiring temporary staff for the busy period can ensure you’re never left short. Students returning home for the holidays can be a welcome source of cheap temporary labour.
It doesn’t cost much to boost morale
Reward Your Team!
Moreso at Christmas than ever, employees in hospitality sacrifice their own social lives so guests can enjoy a special occasion. Appreciative words, and the odd drink on the management after a busy shift, cost little but can make a huge positive impact on staff morale at what can be an exhausting time. Happy, motivated staff are much more likely to deliver exceptional service, earning valuable repeat customer into the spring and beyond.
Following the above advice in tamdem with S4Labour’s insight and tools for superior business management will put your business in the best position to truly maximise December’s potential this year.
by Abby Henson | 10 Nov, 2017 | Blog, Sales Figures
With the festive season just around the corner, it is important for hospitality businesses to strategically plan for the increased demand during the weeks and months ahead. Accurate sales forecasting will ensure operators get the most from this busy period.
Accuracy is Key
Many businesses will under-forecast in order to keep labour costs low, and whilst coming in under your wage budget may seem like a positive, this ultimately leads to poor customer service and missed sales opportunities. With a large amount of business being driven by word of mouth and repeat custom, providing poor customer service is not sustainable. In contrast, over-forecasting in order to protect service levels will result in too many staff members being scheduled and excess spend on labour. The aim therefore, should not be for operators to beat their forecast, but rather get as close to it as possible.
Efficient Deployment
The most evident benefit arising from an accurate sales forecast is more efficient deployment of labour. Mapping labour deployment against sales forecasts will ensure operators always have enough staff on shift to deal with demand, but not too many to lead to staff standing idle. This will maintain a high standard of customer service, as staff will have time to provide every customer with the attention they deserve, while still working briskly.
Stocking Up
Another benefit of producing a precise sales forecast is the positive impact on product ordering and supply. Having a detailed forecast of sales throughout the day and week will help managers avoid over or under ordering stock. Over ordering can have a significant negative impact on profit margins, with excess stock going to wastage. Similarly, under ordering can have a negative impact – if a venue runs out of stock and cannot provide everything offered on the menu, customer experience will be impacted. Forecasting sales accurately will provide operators with a good guide on the required level of products for the week.
The benefits of accurate forecasting are clear to see, but how can we improve?
Split Your Forecast
When it comes to forecasting, the devil is in the details. Accuracy can be increased by forecasting on a daily and hourly basis, as well as splitting your forecast into different revenue streams. For example, you may predict the same amount of overall sales on a Saturday and Sunday, however sales on a Saturday will typically be predominantly wet, meaning more bar staff are required in the evening. Contrastingly, for many operators, Sunday lunch service sees Sunday’s food sales the week’s highest, increasing daytime demand for kitchen staff. Operators who split their forecast by revenue stream will see the accuracy of their labour deployment increase.
Organise Your Calendar
Annual and one-off events can have a huge impact upon sales. The Christmas period is a prime example of this, with operators experiencing a large spike in sales caused by Christmas dinners, parties, and other bookings. However, during the months following Christmas, we would expect to see a drop in sales, particularly with the increasingly popular ‘Dry January’ trend making customers less likely to buy alcohol, highlighting the importance of forecasting by revenue stream.
One-off events should also be considered. With a suitable promotion strategy in place, venues can dramatically boost sales by showing sporting events such as the Autumn International rugby matches or Pay-Per-View boxing bouts. Research carried out by MatchPint and Vianet found that on average an additional 22 pints of beer were sold per hour during the Mayweather vs McGregor boxing match in August. Shrewd operators will react to this increase in sales by ensuring they have ample staff on shift at these times to keep up with the increased demand. Ordering may also need to be adjusted. With beer sales likely to increase during sporting events, operators will need to review their drinks forecasts and ensure they are suitably stocked up.
Factor in the Home
Hospitality businesses now face more competition from the home than ever, as a continually increasing level of entertainment is available to the public from the comfort of their living rooms. Use of delivery services is also on the rise, and with Deliveroo reporting a 611% revenue increase in 2016, there is an increasing tendency for customers to stay in on Saturday, and other, nights. In forecasting terms, it is important to factor in specific television events such as ‘Strictly Come Dancing’ and ‘The X Factor’. With roughly nine million people tuning in to Strictly and around five million watching The X Factor, Saturday night sales may take a hit during the running periods of these shows.
Turn to Data
Sometimes we need to look back before we can move forward, and while reviewing historical data may seem like a time-consuming exercise for management staff, it is a vital stage of forecasting and should not be overlooked. Fortunately, technological advances over recent years have led to analysis of data at the click of a button.
Assessing last year’s sales figures will provide information on how a business fared during the same week last year. This data is particularly useful when used in conjunction with your events calendar as you will be able to quantify the impact of an annual occurrence such as Freshers’ week in university towns.
Another key factor to consider is forecasts from previous weeks. By comparing previous forecasts to actual sales, managers will be able to see how accurately they have been forecasting, and make adjustments to their future forecasts accordingly.
Click here to find out more about how S4Labour can revolutionise your sales forecasting.
Watch the Weather
It is usually important for operators to factor in the weather, as this will have a direct impact upon levels of sales for many sites. This can be considered on a seasonal and daily level – shorter winter evenings will cause a drop in sales, whereas an unexpected hot weekend could cause a sudden spike. S4Labour has a direct link to Met Office weather forecasts geo-located by site, offering users accurate and up-to-date information on which to base forecasts.
S4Labour’s intelligent system recommends the optimum staffing levels based on users’ sales forecasts. This takes the guesswork out of labour allocation and ensures accurate forecasting is translated into success. Click here to find out more about the impact S4Labour could have on your business.
by Abby Henson | 7 Nov, 2017 | Blog, Press & News
At S4Labour, we are proud that our labour management system was created by operators for operators.
Our people have a wealth of experience gained from backgrounds in all sectors of hospitality, and we continue to manage three food-led destination pubs, two with bedrooms. These provide the perfect environment to ensure our products stay at the cutting edge of the industry.
We are ideally placed to understand our clients’ challenges and offer genuine insight and innovative solutions that help them achieve their business goals. We appreciate the numerous systems that contribute to running a successful modern hospitality business. Our specialism is enhanced by integrations with a network of trusted partners, allowing S4Labour to function as a central platform, streamlining numerous systems into a unified tool for superior business management.
EPoS terminals are a mainstay of modern hospitality sites
Since the turn of the millennium, electronic till systems have become ubiquitous in hospitality sites. Users rely on their EPoS for smooth, accurate service, but their potential to promote efficiency savings goes beyond rapid price calculations and user-friendly interfaces. Analysis of EPoS data provides enormous insight both into the distribution of sales across the hours of a day and longer-term trading patterns and trends. This promotes optimised scheduling of staff to deliver desired service standards without overspending on labour.
S4Labour integrates with the UK’s biggest EPoS providers, as well as numerous smaller regional suppliers, to present sales data in an intuitive graphical format, encouraging effective labour deployment decisions to be made. We are also working on future system developments which will allow managers to consider labour in the context of sales in real time, delivering further cost and efficiency savings.
Time & Attendance
Often a sub-category of EPoS, time and attendance systems allow operators to electronically, and accurately, record employees’ shift start and end times. This data automatically populates in S4Labour, reducing the likelihood of errors or unearned overpayments. This removes the need for time-consuming manual updates to rotas, and boosts staff morale through increased confidence in correct and timely receipt of wages.
This data also feeds the Lateness Report in S4Labour’s HR Module, allowing managers and head office staff unrivalled insight into employee timekeeping.
Effective training boosts staff morale and productivity
Although technological advancements are increasingly influencing hospitality, the industry still has people at its heart. Effective training of employees remains as important as ever, and money spent on staff development usually pays dividends in terms of increasing efficiency of service and customer spend per head, as well as reducing losses through errors and wastage and encouraging longevity of service.
Online training courses, typically provided by third parties, are a popular and convenient way for operators to ensure all team members are complicit with laws and regulations and equipped with the skills and knowledge they need to work effectively. S4Labour is integrated with leading providers of e-training, with course completion data automatically feeding into the system, allowing managers to quickly identify and rectify gaps in knowledge and compliance.
Increasingly, operators – including market leaders such as Loungers and JD Wetherspoon – are seeking to maximise profitability through adding overnight accommodation as an additional revenue stream. The potential returns on investment are high, especially when labour can be aligned to room occupancy rates and meal package purchases, optimising efficiency of housekeeping and food service teams.
S4Labour partners with leading property management systems to automatically populate with room reservation data, allowing managers to make effective decisions on staffing to meet the demand for overnight stays and boost profits.
S4Labour can take the hassle away from running payroll
Accurate, timely payment of staff is critically important to the smooth operations of any business and particularly pertinent in hospitality, with hourly pay and variable shifts commonplace. Correctly running payroll can be a time-consuming burden to operators, either through hours spent managing wages in-house, or through preparing the information that needs to be sent to outsourced accountants.
S4Labour takes shift data from its rotas – often generated by a time and attendance link – and uses it to generate CSV format payroll exports at the click of a button. These conveniently provide payroll departments and services everything they need to ensure that all members of staff correctly receive the wages they have earned.
For hospitality’s decision-makers, so-called “Big Data” is becoming an ever more useful resource. Cutting edge analytical techniques provide unparalleled insight to guide decisions on everything from which products to stock up before a busy weekend to the best location for a new site.
The scope for cross-platform pollination of data is massive, so we are working closely with the foremost firms specialising in data for hospitality. This integration will allow managers to make confident staffing details informed by high-level analysis. Stay tuned for more information soon.
The advantages of a fully-integrated labour management system are self-evident. We are dedicated to making S4Labour’s integrations comprehensive and their functionality intuitive in line with our mission to maximise efficiency and profits for our clients.
