May sees modest sector sales uplift led by food-focused sites, growth lower than expected

May sees modest sector sales uplift led by food-focused sites, growth lower than expected

Across May, hospitality sales saw a slight uplift of 2.7% compared to the same month last year, according to the latest S4labour report.

Between London and non-London, the growth was split relatively evenly, with a 3.1% and 2.7% like-for-like increase respectively.

The data also suggests that May’s overall increase was driven by food-focused sites, which were up 5.7% compared to last year, whilst sales in drink-focused sites were down by 0.9%.

Chief Customer Officer at S4labour, Chris Welham, added: “May marks the second positive month in a row, however, with warmer weather and three bank holidays, growth is lower than operators would have expected and falls below the rate of inflation. Dry weather and longer weekends seem to have encouraged at-home drinking, rather than visits to pubs. Operators will be hoping for sunshine over the summer months to take advantage of rising consumer confidence.”

A New Guide to Holiday Management in Hospitality

A New Guide to Holiday Management in Hospitality

When holidays approach, it’s easy to get lost thinking about footfall and revenue, without laying the groundwork to grow both of these effectively. 

During busy periods, having the right amount of staff on shift at the right time, whilst maintaining labour percentages can be really difficult. 

Trying to scrimp on your labour spend by simply removing hours from a rota will end up costing you more in missed sales. Likewise, overspending on labour to play it safe will reduce productivity and eat into your profitability. 

Spring and summer are pivotal points for the industry, with numerous bank holidays and school holidays from March to August. Scheduling your teams effectively means finding the balance of having enough staff for peak periods, whilst sticking to your labour budget. You want to be flexible and show attention to detail. 

This article will serve as a guide for holiday management in hospitality.

First of all, you need to think about the kind of problems to consider like: 

  • Time off requests
  • Requests for additional hours 
  • Extended holiday hours or early closings 
  • Planning for events

All of these are to be expected during busier periods when there are variations in trade.

The first step in a good labour management process is to forecast demand based on historical sales data. Having visibility of last year’s like-for-likes will serve as the best indicator of your future labour needs. You can identify peaks and troughs, helping to determine when you need people in, and when you need to scale back on labour. 

By getting advanced rotas in place, employees can see shift plans easily, meaning any issues can be spotted and resolved. 

When teams are using one system as a point of truth, it is much easier to collaborate. Managers are able to communicate rotas and employees can volunteer for available shifts, meaning labour demand is met. 

Synchronising holiday calendars also allows advanced rotas to stay true to availability on key dates. When scheduling rotas during peak times, you need staffing levels right. There’s different skills required for front of house than there are for back of house, so making sure you have the right people at the right time is really important. 

Planning for weather variations is also a big factor to consider when planning your labour. Sunny bank holidays make for even busier shifts – take last year’s Jubilee celebrations in June, when sales were up 14% compared to the week before. 

The next factor to take into account is managing slack tasks effectively. Using tools that tell you how you should be staggering shifts to reduce labour costs will ensure that productivity does not slip and eat into profitability. 

Likewise, under scheduling and stretching your teams too far will result in a lot of stress hours and poor service. You’ll have kitchen mix ups and long wait times. 

The key is to dedicate the right amount of time to slack tasks, making sure areas are kept clean and tidy, with time to get ahead on prep. 

Every minute that managers spend manually scheduling employees could be better spent on the floor managing staff. Not to mention, manually building, editing and updating on a weekly basis often leads to lots of errors and unbalanced rotas. 

Effective labour management comes down to consistency, without this, costs will be further inflated. Working out your budget based on historical data, and sticking to it, will ensure there are no surprises in payroll, as well as making sure every shift runs at peak productivity. 

Hospitality grows sales in April, with a strong May on the cards 

Hospitality grows sales in April, with a strong May on the cards 

Hospitality like-for-like sales in April were up 3.3% against last year’s levels, according to the latest S4labour report.

Operators have been facing squeezed consumer confidence and an increase to national living wage levels over the month. Although April’s statistics are still below the rate of inflation, its rate is the second fastest so far this year, so this growth is good news for the sector. 

London food sales were up 7.9% driving the capital’s overall uplift of 6.6%. Non-London was also led by food, with an increase of 4.5%. 

May will bring a big advantage and uplift in trading across its three bank holidays and warmer weather, with the Queen’s Jubilee weekend in 2022 bringing a 14% increase to week-on-week sales. 

Richard Hartley, S4labour’s Chief Growth Officer, said: “Amidst what is a tough period for the industry, these figures are positive. With three bank holidays in May, operators across the country will have much stronger trading as consumer interest in eating and drinking out is set to spike, particularly if the weather is good.”

The Coronation of King Charles III 

The Coronation of King Charles III 

Hospitality sales grew 14% in the week of the Queen’s Jubilee in 2022 when compared to the preceding week. Thursday 2nd and Friday 3rd of June were bank holidays, which gave Brits a 4-day weekend through until Sunday 5th, boosted by extended licensing hours and sunny weather.

The Coronation of King Charles III on Monday will be one the biggest events of the year, and will offer a much needed boost for hospitality venues up and down the country.

Unsurprisingly, historic events are a big driver of footfall and revenue for the sector, but they are also the most difficult when it comes to labour management.

Walking the line of operational efficiency and staff motivation becomes increasingly challenging when you throw long, busy shifts and staff who are eager to make their own holiday plans into the mix.

Operators looking to maximise sales must start by optimising their labour. Here are 4 easy-to-implement tips that will set you up for success: 

Forecast your peak trading times through historical sales data 

Look at your sales during the Queen’s jubilee as a good like-for-like position and consider your demographics. With this data, you can forecast the peak times of guest spending and make sure you have a fully-staffed front of house ready to pull some pints. 

Taking this proactive approach to your labour management will guarantee you have your people in the right place and at the right time, reaching full productivity and maximising sales in the process.

Communicate effectively with your team

Particularly during busy holidays, high service levels and informed staff are essential in any venue. Your team needs to know when they are working and what their roles and responsibilities are before going into a busy shift and serving guests. 

Early and effective communication of shift briefs and slack tasks to staff means every hour of the day will be filled with a clear sense of responsibility, increasing engagement and maximising productivity. 

Listen to your staff

Bank holidays are a great time for the industry, but it’s important to remember that they’re also a time when your staff may want to be with friends and family too. 

Striking the right balance between work and life for your staff is really important, especially so in what is now a retention and not a recruitment world. 

If your labour is managed effectively with forecasting, advanced rotas and clear communication, you won’t be asking your employees to stay late or come in on their day off, both of which are big drivers of high turnover and low engagement.

Incentives 

In the same way you drive sales through deals and special offers, you can boost staff motivation and engagement with incentives. Try and centre your staff around the excitement of the shift, offering the best seller a £50 bonus, for example. This kind of goal will keep your staff motivated and eager to sell, keeping spirits and sales up over the long weekend. 

Find out how S4labour can give you the tools for you and your staff to be your best. 

5 Tips to Help you Manage the National Living Wage Increase

5 Tips to Help you Manage the National Living Wage Increase

#1

Get visibility of what you have been spending so that you can start to see the areas you might be overspending.

The only way to do this is with a dynamic system that can give week-by-week and day-by-day insight into what you are spending, rather than just looking at totals for the quarter.

#2

Get visibility of what you’re spending before you’ve spent it so you aren’t burdened with any unexpected costs.

Seeing your costs as you build the rota has a significant impact on efficiencies, and you can avoid finding out too late from the accountant that you have overspent.

#3

Ensure you are paying for actual hours worked.

Benchmark data shows that digital time and attendance saves in the region of 15 minutes of cost per shift compared to relying on inaccurate timesheets.

#4

Make time savings where you can.

S4labour are experts in reducing admin, which can save hours when taken out of the back office and management and returned to the shop floor.

#5

Get more out of your team.

Driving the engagement and motivation of staff with effective communication makes a big difference to how well your labour is spent. Using a team app as a point of truth for shift allocations and tasks will increase productivity for every shift.

March Sales Figures Show 1.8% Drop Year-on-Year

March Sales Figures Show 1.8% Drop Year-on-Year

Overall March sales show a decline of 1.8% compared to 2022, albeit with a 6.4% uplift in London despite rail strike disruption.

Rising prices continue to deter consumer spending, meaning like-for-like growth has slowed even more from 1.6% in February to -1.8% this month. March marks another consecutive month where this pattern is emerging, being the first this year to show negative year-on-year figures. December 2022 revealed an increase of 17% in like-for-like numbers, and January 2023 sat at a 4.1% growth compared to 2022.

London drink sales were up 8.9%, leading the capital’s 6.4% overall growth, but these figures sit against low 2022 statistics and higher prices, which indicates that volumes are down. Research also shows that there is a slight increase in the proportion of sites trading 7 days a week in 2023, compared to 2022, so there is an expectation that the numbers would be higher than they are.

Richard Hartley, Chief Growth Officer at S4labour, said: “The impact of inflation is paving the way for a challenging period, especially with labour increases coming into play next month.” From April, operators will have the task of maintaining their current margins by increasing takings, which will be no easy feat considering how much consumers’ disposable income is being squeezed.