Christmas Brings 17% Bounce in Hospitality Like-for-Like Sales

Christmas Brings 17% Bounce in Hospitality Like-for-Like Sales

December Like-for-Likes were up 17% compared to the same period in 2021. While the figure represents a significant increase on the previous year, December 2021 was marred by a wave of Omicron, washing out trade for many operators.

Despite rail strikes causing disruption for much of the capital, London sales were up 32%, with the increase being driven equally by food and drink boosts.

Outside of London, like-for-likes were up 15%, with food up 13% and drink up 16%.

The research, that compares sales performance of sites that traded for over 20 days in December 2021 and 2022 also identified a large number of operators that were not included in the figures as they were unable to trade at all, or to a very limited extent in 2021, meaning that real like for likes would be higher when taking 2021 closures into account.

Richard Hartley, Chief Innovation Officer at S4labour, commented, “Double digit increases will be a cause for celebration for the industry, however, the figures also put last year’s Christmas into stark perspective.”

Hospitality sales bounced this month

Hospitality sales bounced this month

Hospitality sales bounced this month with an increase of 3.2% across the sector. Both London and non-London sites saw wet-led growth, totaling a 5.5% growth which was to be expected as many poured into pubs to catch the World Cup. The capital saw the most uplift, as figures lifted by 11.8% compared to November 2021, albeit against a low base point.

Hospitality Sales Down for Second Consecutive Month

Hospitality Sales Down for Second Consecutive Month

October marks the second month in a row of a significant drop in Hospitality sales. Compared to the same period in 2021 sales were down 7.1% (September -6.9%), this is despite a better trading week over half term of -1.5%. These figures show a downtrend in consumer confidence as the cost of living crisis bites. London fared better with a decline of only 0.9%, albeit up against weak trading in 2021.

Richard Hartley, Chief Innovation Officer at S4labour, commented: “It is worrying to see two consecutive months of decline in hospitality spending which feels like a combination of cost pressures felt through the current crisis. Operators should take heart from the better performance at the end of the month suggesting consumers are saving for big events especially with the World Cup and Christmas coming up.”

Shocking September for Hospitality

Shocking September for Hospitality

Hospitality sales faltered last month with like-for-like turnover down by 6.9% versus the same period in 2021. The biggest contributor to this figure was food sales, which saw a drop of 12.7% this year.

London saw an increase of 8.9%, albeit, largely owing to a modest base point in 2021, when much of the Capital was still experiencing low footfall as a result of at-home working.

Richard Hartley, Chief Innovation Officer at S4labour, commented: “These are a sobering set of figures. This is the first significant indicator of a change in out-of-home eating and drinking habits and is a significant concern for our industry.”

Hospitality Sees Another Uplift in Sales

Hospitality Sees Another Uplift in Sales

Hospitality sales figures during February increased by 4% when compared to the same month in 2020. It is important to note that, in February 2020, there were some declines in sales due to public anxiety surrounding Covid.

Sites based within London experienced lower sales than February 2020. Both wet and dry-led sales declined by 8% and 7% respectively.

Non-London based sites saw a large 13% increase in dry-led sales, with stable wet-led sales compared to February 2020.

Richard Hartley, S4labour’s Chief Innovation Officer, said: “After 2 full months of trading following a tough festive period, to see another positive month of sales reveals some form of stability for the sector. The sector will benefit from the lifting of Covid restrictions, however the rise in VAT coming in April is causing concern for all operators.”

January Sales Reveal Some Much Needed Stability for Hospitality

January Sales Reveal Some Much Needed Stability for Hospitality

The first month of 2022 has seen stable sales across the sector, with January’s overall sales up 1% on 2020 levels.

Food-led sales were up 3%, however drink sales were down by a small 1%.

Sites outside of London saw their like-for-likes increase by 2%, whereas London-based sites saw their sales decline by 4% on January 2020.

Richard Hartley, Chief Innovation Officer, said: “January was shaping up to be a difficult month for the sector, especially following the loss on sales over the festive period. The stable like-for-likes are welcome but most likely not enough, as sector prices look set to rise given the oncoming surging costs in energy, labour, food, drink, and insurance.”